If you’re thinking about launching your first custom shoe collection under your own brand, you’re probably full of questions. From materials and sizing to design and production timelines, there’s a lot to consider to ensure a successful launch.
At Dorsay, we’ve spent years working with boutiques, designers, and fashion brands looking to bring their footwear ideas to life. That’s why we’ve put together this guide with the key steps you need to take before launching your custom shoe collection.
1. Define your target audience
Before designing, it’s essential to know who you’re designing for. Are your shoes for wedding guests? Everyday wear? High heels for special events? This will influence everything: materials, design, heel height, and even your marketing strategy.
2. Start small and smart
You don’t need 20 styles to launch. A well-designed capsule collection of 3 to 6 models is enough to build a strong brand identity and create an impactful launch.
3. Choose the right shoe manufacturer
Having a footwear manufacturer that understands your needs makes all the difference. At Dorsay, we don’t just produce—we guide and advise you through every step: selecting lasts and fabrics, defining styles, and ensuring premium finishes and packaging.
4. Understand production timelines
Shoe manufacturing takes planning. If you want to launch in the fall, summer is the right time to start developing your collection. At Dorsay, we’re proud to deliver on time—punctuality is part of our promise.
5. Don’t forget your brand image
Think beyond the product—your logo, labels, and packaging are part of your customer’s experience. At Dorsay, we can also help with these branding elements to ensure your custom collection makes a professional impression.
Ready to create your first shoe collection?
At Dorsay, we produce high-quality, custom-made shoes 100% in Spain, working with brands and businesses ready to make an impact. Let’s bring your project to life.