Do you have an idea for a shoe collection but don’t know where to start? Creating your own footwear brand is an exciting project, but it requires planning, industry insight, and the right partners. In this article, we’ll walk you through the essential steps to launch your brand successfully—from the initial concept to production and market launch.

1. Define Your Brand Concept

Before jumping into designs, clarify your identity:

  • Who is your target audience?
  • What is your style: classic, bold, minimalist?
  • What values do you want to convey: sustainability, local production, luxury, versatility?

This foundation will help you build a consistent and distinctive brand from the beginning.

2. Design Your Shoe Collection

Once your concept is defined, it’s time to design. Think about:

  • Shoe types (heels, sandals, boots, flats…)
  • Season (spring/summer or fall/winter)
  • Colors, materials, and finishes

At Dorsay, we offer personalized advice to help you develop a collection that fits your vision, with access to catalogs of premium materials, lasts, and unique detailing.

3. Choose the Right Manufacturer

Choosing a reliable manufacturer is one of the most important decisions. Working with a factory in Spain like Dorsay means:

  • Premium materials and quality finishes
  • Clear, close communication
  • On-time delivery
  • Controlled, responsible production

With decades of experience, we support both established brands and emerging designers alike.

4. Develop Samples and Prototypes

From your designs, we create the first prototypes. This process is key to adjusting shapes, heels, soles, linings—until you achieve the ideal fit and look. At Dorsay, we work closely with you to perfect every detail before moving to production.

5. Plan Your Launch Timeline

Having a well-thought-out launch strategy is essential. Set your calendar with key dates:

  • Sample development
  • Final production
  • Photoshoots
  • Online or retail launch

Planning to launch in September or January? Let’s start now to ensure perfect timing.

6. Build a Complete Brand Experience

Packaging, branding, communication—every touchpoint matters. Dorsay can also assist with custom packaging so your brand stands out, from the box to the final product.

Ready to Launch Your Footwear Brand?

At Dorsay, we turn your collection into reality. We manufacture in Spain, using top-quality materials and tailoring each project to your needs. Whether you’re a new brand or an independent designer, we’re here to help you take that step.

Get in touch today and start your footwear journey with us.

info@dorsayshoes.com