When an entrepreneur or fashion brand decides to launch their first footwear line, one of the most important steps is choosing the right type of shoe to start with. This decision can define not only the success of the initial collection but also the brand’s positioning in the market.

At Dorsay Shoes, we’ve guided many projects through this process, and we know it’s not always easy. That’s why today we’re sharing some key factors to help you make the right choice:

1. Know your ideal customer

Before deciding whether to launch heels, sneakers, bridal shoes, or loafers, it’s essential to analyze your target audience. Ask yourself: What do they look for in a shoe? Where will they wear it? What price range are they comfortable with?

2. Consider seasonality

Footwear is highly seasonal. Sandals are more popular in spring-summer, while boots perform better in autumn-winter. Planning your launch with the calendar in mind will help boost your sales.

3. Stand out through design

A common mistake is choosing overly generic models. Remember, what makes your collection unique are the details: a heel with personality, a distinctive finish, or a bold color palette.

4. Start with a compact collection

For your first line, less is more. You don’t need to release 20 different models. A small, well-defined selection allows you to better control production, costs, and brand communication.

5. Partner with a manufacturer who understands your vision

Having the right team to turn your ideas into reality is crucial. At Dorsay Shoes, we work with brands and entrepreneurs to create customized collections that combine design, quality, and the expertise of specialized manufacturers.

Final thoughts

The success of a first shoe collection relies on strategic planning and flawless execution. By knowing your audience, choosing the right moment, and collaborating with professionals who guide you every step of the way, you can build a strong and lasting brand.

Ready to design your collection with us? Get in touch at info@dorsayshoes.com or call (+34) 663 980 831 and let’s take the first step together.